Digital Marketing is an umbrella term that’s used to describe various forms of marketing that are done online.
Some of the methods that I use to execute my digital marketing strategies include, but are not limited to, Web Design and Development, Search Engine Optimization (SEO), and Paid Media such as Google Adwords, Facebook/Instagram advertising, Spotify Ads, Influencer collaborations and (YouTube) video advertising.
As your Digital Marketing Consultant, I will work with your business, from startups to large corporations, to determine how best to engage your existing clients and prospective ones. I will focus on using your company’s existing business model to consider what market potential there is, and then create a marketing strategy that will work successfully for your brand, allowing you to achieve your goals.
• Perform an evaluation of your existing marketing, such as social media, SEO, and email marketing, and use that data to create more effective marketing methods.
• Develop/Improve your company's branding and voice to better connect with customers • Improve your client engagement and communication via social media campaigns that can involve various social media platforms. (paid and organic)
• Improve your website’s Google ranking by analyzing and adding relevant keywords and optimizing all web pages. I will also implement strategic content production & distribution throughout the website and blog and social media platforms.
• I will use analytics to monitor success and ensure that optimal results are achieved, and make necessary adjustments to the campaign based on those analytics.