RASTApreneur = An individual with Positive, Righteous, Loving spirit and a mindset that's more focused on building their own business more than someone else's!
theRASTApreneur: Elevating Brands with Passion, Vision and Expertise Welcome to the world of Patrick "PJ" Cannon Jr., also known as theRASTApreneur. A visionary marketer with over 18 years of experience, PJ is more than just a digital branding and marketing strategist—he’s a force of nature in the world of social media management, digital marketing, and talent management. His unique approach blends passion, expertise, and a deep overstanding of the entertainment industry, making him the go-to consultant for brands and artists seeking to elevate their presence and achieve unparalleled success.
PJ's journey began with a deep love for music and entertainment, a passion that has driven him to achieve extraordinary milestones. With over 150 million YouTube views (and over 200 million including user-generated content), millions of social media followers, and a proven track record that has generated over $1.5 million in revenue, PJ has established himself as one of the top marketing minds in the industry.
His career highlights include, becoming R.I.A.A. certified platinum talent manager, securing recording contracts with major labels such as Atlantic and Capitol Records, as well as Tuff Gong Worldwide (Ziggy Marley's record label). Orchestrating national tours with Live Nation, securing sync and licensing deals with Apple and the NFL, and even landing a Netflix movie appearance for his clients. The Wall Street Journal has recognized PJ's innovative digital marketing campaigns, a testament to his ability to create impactful, results-driven strategies that resonate on a global scale.
theRASTApreneur isn't just a title; it's a way of life. It embodies a positive, righteous, and loving spirit with a relentless focus on building one's own business while empowering others. PJ's approach is rooted in integrity, creativity, and an unwavering commitment to helping his clients achieve their fullest potential.
As the founder of both Integrity Talent Management Group (ITMG) and Rastafari JAMS Reggae Radio, PJ has successfully leveraged his extensive knowledge and experience to guide artists and brands to new heights. His work has resulted in millions of views, substantial social media growth, and lucrative deals that have transformed careers.
Why Choose theRASTApreneur???
When you work with PJ, you’re not just getting a marketer; you’re gaining a partner who is deeply invested in your success. His background in radio and TV broadcasting, coupled with his hands-on experience in marketing and promotions, equips him with the tools to craft strategies that are both innovative and effective. From executing the first-ever musical dance challenge (#DoItLikeMeChallenge) that stayed on the Billboard charts for 13 straight weeks, to negotiating high-stakes deals with industry giants, PJ's expertise is unmatched.
Whether you’re an artist looking to break into the industry, a brand seeking to amplify your digital presence, or a company in need of a strategic marketing overhaul, PJ is the consultant who will help you take your brand to the next level.His track record speaks for itself, and his commitment to excellence ensures that when you choose PJ, you’re choosing success.
Ready to elevate your brand? Reach out to theRASTApreneur, and discover how his expertise can transform your vision into reality. Let’s build something extraordinary together.
PJ is a talent manager and digital marketing strategist for a R.I.A.A. certified platinum awarded talent management company named Integrity Talent Management Group