February 18th, 2020 - Reasoning with #theRASTApreneur Blog Post #2

Top 5 Reasons WHY You Need A Website

As a digital marketing strategist, my client's website is always the nucleus that I base my marketing plans around. My 14 years of personal experience, combined with my passion for researching, analyzing, and studying the current trends in digital marketing has revealed to me that it is VITAL for EVERY company (even non-profit organizations) to build a website for their brand.

Additionally, because nearly 8 out of every 10 start up business owners that I consult and ask if they have a website reply with "No, I have a Facebook and/or Instagram account though"... I decided to share my Top 5 reasons that you need to build a website for your brand. My hope is that everyone that reads with post with instantly inspired to get their website built and immediate take action towards getting that mission accomplished. ​​

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1. ONE STOP SHOP - One of the main reasons that having a website is essential for your brand is  because it allows you to have 1 place where you  can provide your customers with ALL of the information that you want them to know about your brand.  From your brand's name, logo, mission statement, staff, products and/or services, direct links to all of your social media account, plus a way to immediately contact you. Not to mention the fact that provides a way for your customers to share everything about your brand with their network in 1 click. Your website ultimately becomes the business hub for your brand.

2. DATA COLLECTOR - Another reason why having a website is of the utmost importance, is because it gives a place to automate collecting data from prospective customers. Allowing you to easily gather names, email addresses and potentially mobile phone numbers (to add to your text marketing list) of ONLY people that you know are interested in your brand & it's products and/or services, because they've joined your mailing list that you have implemented onto your website. Furthermore a website affords you the opportunity to instantly gain followers on your social media accounts, it gives you a place to have all of your social media icons visible and clickable to immediately redirect visitors directly to your social media accounts.

3. SEARCH ENGINE OPTIMIZATION(SEO)- Most studies over the past 5 years have proven organic search to be the primary source for web traffic, with approximately 7 Billion daily searches on Google alone, accounting for 75% of the search market. (Other top search engines - Bing, Yahoo, Baidu, Yandex). With this amount of searches happening every single day, I trust the significance of having a website that  has the possibility to appear in the results of searches of keywords relevant to your brand is quite obvious. SEO is a free marketing tool which increases the awareness, exposure & credibility of your brand, which ultimately generates more customer engagement & overall revenue. With all that said, think about this... without having a website, controlling your SEO is like the title of a Tom Cruise movie" Mission Impossible" :-)

4. COMPLETE CONTROL  - As much as using social media sites to promote your brand is necessary in today's market, I am sure that you have either personally experienced or know someone who has encountered limitations or restrictions from one of the main 4 social media site due to their guidelines and regulations. Well having your own website affords you the freedom and creative control  that we all want personally, and in business. Allowing you to have full CONTROL of the  color scheme, theme design, functions, media, text, products and/or services that you share with the world.
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5. BUSINESS ON AUTOPILOT -  Unlike most brick and mortar businesses, which have opening and closing times, having a website allows your business to be open 24/7, EVERYDAY on the year without paying for rent, utilities, or employees.  I mean, who doesn't want to make money while they're sleeping, vacation, or just out quality spending time (and money) with their family and/or friends??? Have someone build a website for your brand TODAY, and give yourself the freedom to not have to always be physically to make money, plus have the chance to make money around the clock! 

​If don't know anyone who can build a website for your, no worries mon!   #theRASTApreneur   would be more than happy to assist you with building your brand's website, just click the button below! 

CLICK HERE to review some of my work

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